Marketing Automation Specialist

Role Overview

We are seeking a Marketing Automation Specialist to lead and optimize our digital marketing automation capabilities in Japan. This role focuses on designing, building, and optimizing scalable, compliant, multi-channel customer journeys that drive key business outcomes such as training adoption, event participation, progression through sales stages, and conversions.

You will work closely with Japan Marketing, Sales, Digital/Web, and Regional/Global Marketing Operations teams to deliver localized, high-impact programs using marketing automation platforms.

Key Responsibilities

Marketing Automation Platform Delivery & Operations

• Own end-to-end campaign execution in the marketing automation platform (emails, landing pages, forms, workflows, nurture programs, and triggers).
• Ensure flawless deployment, testing, and post-launch validation of campaigns.
• Apply global standards and governance (naming conventions, tagging, channels, tokens, UTM structure, and compliance) to improve efficiency and consistency.

CRM Integration & Data Management

• Maintain and monitor the integration between the marketing automation platform and Salesforce CRM, including data mapping, sync processes, and governance.
• Collaborate with Sales Operations and Finance to ensure accurate, reporting-ready data flows and campaign attribution.

Multi-Channel Automation

• Partner with the Web/Digital team to create seamless web forms and landing page experiences connected to the CRM and automation platforms.
• Design and scale event-driven journeys using webinar and event platforms (e.g., ON24, Cvent), including registration, attendance tracking, follow-up, and attribution.
• Support Japan-specific channel expansions and engagement strategies while maintaining full compliance.

Optimization & Continuous Improvement

• Lead A/B testing, journey refinements, and program optimizations to boost engagement and conversion rates.
• Identify bottlenecks and develop scalable solutions, including self-serve enablement resources for marketing teams and partners.

Compliance & Quality

• Ensure all programs meet healthcare industry standards for data privacy, consent management, retention policies, and auditability.

Qualifications

Business Requirements

• 5+ years of hands-on marketing automation experience in Japan, ideally within MedTech, healthcare, or other regulated B2B industries.
• Proven ability to translate business objectives into effective lifecycle marketing programs with measurable results.
• Strong stakeholder management skills, with experience advising leaders and managing priorities across cross-functional teams.
• Native-level Japanese fluency and professional business English (for collaboration with global teams).

Technical Requirements

• 5+ years of deep, hands-on expertise with Marketo (or equivalent platform), including programs, smart campaigns, tokens, forms, landing pages, lead scoring, lifecycle programs, and templates.
• Strong experience with Salesforce CRM, including lead/contact management, campaign membership, field mapping, attribution, and data governance.
• Experience integrating event/webinar platforms (ON24, Cvent, or similar) with marketing automation and CRM systems.
• Solid understanding of digital tracking fundamentals (UTMs, conversion tracking, campaign taxonomy, and funnel reporting).
• Bonus: Familiarity with workflow tools (e.g., Jira/Workfront), basic SQL, or Customer Data Platform (CDP) concepts.
• Strong knowledge of data standardization, database structure, and queries.

Additional Skills

• Passion for adopting new marketing technologies and best practices.
• Excellent problem-solving, analytical, and quantitative skills with extreme attention to detail.
• Highly organized with strong verbal and written communication abilities.
• Experience working with Japan-based teams and stakeholders.
• Willingness to travel overseas occasionally as needed.

This is a great opportunity for a detail-oriented automation expert who thrives in a collaborative, regulated environment and wants to make a significant impact on marketing effectiveness in Japan.