Marketing Communication - Beauty

Marketing Communication Specialist

Location: Tokyo, Japan (Hybrid)

Company Overview:
The organization operates in the beauty medical device industry, developing advanced aesthetic and medical technologies focused on enhancing patient well-being. It combines long-term research, clinical expertise, and innovation to deliver effective, practitioner-focused solutions. A strong emphasis is placed on education, training, and knowledge-sharing to ensure high treatment standards. The company is driven by people-first values and leadership in technology, knowledge, and attitude.

Key Responsibilities:

Brand & Communication Strategy

• Develop and execute integrated marketing communication strategies aligned with corporate and product objectives.

• Ensure consistent brand messaging across all channels, supported by clinical evidence and clear value propositions.

• Strengthen brand identity through storytelling, visual standards, and thought leadership initiatives.

Content Development & Management

• Create and manage high-quality content across print, digital, social media, video, and educational materials.

• Oversee editorial planning and collaborate with internal teams and industry experts to ensure accuracy and engagement.

• Adapt global marketing content for regional and local markets.

Event Planning & Execution

• Plan and support conferences, exhibitions, workshops, seminars, and product launch events.

• Coordinate with sales, clinical, and global teams to deliver cohesive, high-quality brand experiences.

• Manage event logistics, budgets, speakers, and post-event evaluations.

Public Relations & External Communications

• Lead PR initiatives, media outreach, and press communications to enhance brand credibility.

• Build and maintain relationships with media, influencers, clinics, and professional organizations.

• Act as a central communication contact for announcements and crisis communication.

Cross-Functional Collaboration

• Work closely with product marketing, clinical, regulatory, and global teams to ensure message alignment and accuracy.

• Support sales teams with marketing materials and customer-facing tools.

• Collaborate with external agencies and creative partners on campaigns and production.

Analytics & Reporting

• Monitor performance metrics including brand engagement, campaign effectiveness, lead generation, and event outcomes.

• Provide regular reports and recommend data-driven optimizations.

Required Qualifications

• Experience in the energy-based technologies.

• Strong understanding of medical terminology, regulatory considerations, and physician-focused communication.

• Experience working in multinational or global corporate environments.

• Bachelor’s degree in marketing or a related field.

• Fluency in Japanese and English.

• Video production or graphic design skills are advantageous.