Marketing Communications Lead

Key Responsibilities

Marketing Strategy & Messaging

• Strategy Development: Contribute to key strategic documents—including annual marketing plans and product launch strategies—and lead the execution of marketing communication elements.

• Targeted Messaging: Create persuasive, benefit-driven messaging tailored to diverse customer groups and customer acquisition/retention goals.

• Competitive Intelligence: Assess competitive insights to continuously refine messaging, tactics, and positioning.

• Channel Optimization: Evaluate marketing channel strategies and make data-driven channel decisions based on ROI.

Campaign & Content Execution

• Content Creation: Write, edit, and review promotional materials, scripts, and communication media adhering to standard style guidelines (e.g., AP Style).

• Creative Innovation: Experiment with innovative concepts, media formats, and design principles to maximize campaign impact.

• MarCom Alignment: Collaborate directly with marketing communications teams to translate broader marketing strategies into clear, actionable campaign deliverables.

Sales & Cross-Functional Alignment

• Sales Enablement: Apply a strong understanding of the selling process to equip and support the sales team with effective marketing tools.

• Cross-Divisional Collaboration: Support cross-divisional alignment on key events and tradeshows; assist in managing fiscal calendars and budgets.

• Internal Communications: Assist in developing internal communication materials and evaluate alternative delivery channels to keep internal stakeholders aligned.

Strategic Planning & Goal Setting

• Continuous Improvement: Establish short- and long-range improvement goals for the product management team and develop action plans to achieve them.

• Presentation & Reporting: Prepare and deliver formal presentations and progress reports to internal teams and leadership stakeholders.

Qualifications & Skills

Required Minimum Qualifications

• Education: Bachelor’s degree required.

• Experience: 4+ years of professional work experience.

Preferred Qualifications

• Industry Experience: 2+ years of experience in medical device marketing or healthcare product marketing.

• Communication Skills: Exceptional written, verbal, and formal presentation skills.

• Influence & Collaboration: Proven ability to build cross-functional relationships and persuade stakeholders in the absence of direct organizational authority.

• Project & Time Management: Strong analytical, problem-solving, and organizational skills with a track record of managing multiple projects to meet established deadlines.

• Organizational Agility: Ability to navigate complex, multi-divisional policies and procedures smoothly.

• Technical Proficiency: High proficiency in Microsoft Office (Excel, Word, and PowerPoint).