Marketing Director

The Marketing Director oversees the formulation, execution, and optimization of comprehensive marketing strategies tailored to the Japanese market. This strategic leadership role is directly responsible for driving revenue growth, market share expansion, and margin improvement across a broad portfolio of medical products and solutions.

Leading a dedicated marketing organization, this role covers brand management, product marketing, digital strategy, events, commercial pricing, and marketing operations. By translating customer and market insights into actionable commercial strategies, the Head of Marketing aligns cross-functional teams—including Sales, Clinical, Regulatory Affairs/Quality Assurance (RAQA), and Supply Chain—to maximize pipeline creation, customer brand awareness, and profitability.

Key Highlights of the Role

• Direct Business Impact: Work in an executive environment where marketing strategy directly impacts revenue growth, pipeline creation, and gross margin optimization.

• True Business Ownership: Act as a key strategic driver with genuine business ownership, shaping market direction rather than simply executing tactical campaigns.

Key Responsibilities

Strategic Planning & Business Growth

• Strategy Development: Formulate Annual Operating Plans (AOP) and mid-term growth strategies based on rigorous customer, competitor, and market analyses.

• Market Expansion: Execute localized commercial strategies designed to capture market share and ensure long-term, sustainable profitability in Japan.

Segment Marketing & Demand Generation

• Clinical Segment Leadership: Drive demand generation and product adoption across target segments, including acute care, operating room (OR), infection control, and materials/logistics management.

• Omnichannel Execution: Integrate digital marketing, educational programs, industry events, and Key Opinion Leader (KOL) engagement to build brand preference and customer loyalty.

Pricing & Commercial Strategy

• Margin Optimization: Partner with Sales and Finance to establish pricing strategies and commercial structures that balance top-line revenue growth with strong gross margins (GM).

• Governance Frameworks: Define clear pricing guidelines, standardization rules, and exception management processes.

Budget Management & Marketing ROI

• Financial Accountability: Manage marketing budget planning, tracking, and execution across all business lines.

• ROI Optimization: Evaluate campaign ROI, conduct budget variance analyses, and refine quarterly forecasts to guide data-driven decision-making.

Customer Insights & Voice of Customer (VOC)

• Data-Driven Strategy: Synthesize Voice of Customer (VOC) feedback, sales analytics, and purchasing trends to identify strategic opportunities.

• Continuous Learning: Implement a continuous improvement loop (hypothesis $\rightarrow$ execution $\rightarrow$ analysis $\rightarrow$ refinement) across all commercial programs.

Cross-Functional Collaboration & Customer Experience

• End-to-End Alignment: Collaborate closely with Sales, Clinical/Education, RAQA, Supply Chain (SCM), and Customer Service to deliver a cohesive customer experience from initial engagement through product implementation.

• Global Collaboration: Adapt global brand assets, product knowledge, and global successes for local market needs while sharing Japanese commercial best practices with global leadership.

Team Leadership & Compliance

• Organizational Development: Build, mentor, and retain a high-performing marketing team through clear goal setting, continuous development, and proactive recruitment.

• Regulatory Compliance: Maintain strict adherence to medical device regulations, healthcare compliance policies, and internal governance frameworks.

Leadership Expectations & Core Competencies

• Customer First: Design value propositions rooted in solving real customer challenges to drive long-term business results.

• Organizational Agility: Navigate complex environments with swift, data-driven decision-making and flexible execution.

• Relentless Execution: Maintain a strong focus on key performance indicators (NPS, pipeline generation, revenue, and gross margin ROI).

• Relationships & Candor: Build trust across cross-functional partners through open, candid, and transparent communication.

• Continuous Innovation: Lead ongoing evolution through digital transformation, advanced analytics, and talent development