Marketing Senior Specialist

The Senior Marketing Specialist is responsible for driving the growth of the local medical device business in Japan through strategic product marketing, market intelligence, and close collaboration with Global Marketing.

Working closely with the Business Lead, this role supports new product introductions, product lifecycle management, and commercialization activities. By providing customer insights, competitive intelligence, and market analysis, the Marketing Specialist ensures that business decisions are data-driven and aligned with market needs.

This position acts as the voice of the Japanese market within Global Marketing, shaping portfolio development and ensuring strategies resonate locally. The role also includes Key Opinion Leader (KOL) engagement, congress planning, scientific marketing, communications, and sales enablement through training and marketing tools.

Essential Duties and Responsibilities

Product Marketing

• Develop and execute marketing plans aligned with the overall business strategy.

• Support product lifecycle management and new product launches in collaboration with Global Marketing and cross-functional teams.

• Prepare launch materials, campaigns, and portfolio development plans.

• Identify new business opportunities and contribute to portfolio expansion.

Global Marketing Collaboration

• Serve as the primary liaison with Global Marketing for product activities.

• Provide customer feedback and market insights from Japan.

• Adapt global strategies and promotional materials for the Japanese market.

• Participate in product launch planning and global marketing meetings.

Market Research & Intelligence

• Conduct market research to capture customer needs, market trends, and competitor activities.

• Gather insights through customer visits and field activities.

• Analyze sales and market data to support strategic decisions.

• Deliver regular market reports and presentations.

KOL & Field Marketing Activities

• Build and maintain strong relationships with Key Opinion Leaders (KOLs).

• Support congresses, exhibitions, educational events, and marketing programs.

• Develop marketing materials and sales tools.

• Contribute to clinical and scientific marketing initiatives.

Sales Support & Enablement

• Provide product training and marketing support for internal sales teams and external distributors.

• Develop sales tools and customer presentation materials.

• Support promotional campaigns and product launches.

Business Support

• Prepare monthly marketing reports and updates.

• Support forecasting, pricing analysis, and key marketing projects.

• Collaborate with Sales, Operations, Regulatory, Quality, and other internal teams to achieve business objectives.

Compliance & Other Responsibilities

• Ensure compliance with company policies, industry regulations, and healthcare requirements.

• Maintain up-to-date knowledge of the Medical Device Fair Trade Code and relevant industry regulations.

• Contribute to continuous improvement initiatives within the marketing organization.

• Communicate effectively with internal and external stakeholders.

• Travel domestically and internationally as required.

• Perform other duties as assigned by the Business Lead.

Education and Experience Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required.

• Experience: Minimum 3–5 years of experience in medical device marketing, product management, or related commercial functions.

• Product Management: Experience supporting new product launches (NPI) or commercialization activities preferred.

• Market Analytics: Proven track record conducting market research and competitive analysis.

• Stakeholder Management: Experience working with healthcare professionals (HCPs), distributors, or dealer networks.

• Event & Scientific Marketing: Experience supporting congresses, KOL engagement, or scientific marketing activities preferred.

• Languages: Business-level Japanese required; Business-level English communication skills preferred (intermediate proficiency required at minimum).

• Travel: Willingness to travel domestically and internationally as needed.

Qualifications and Key Skills

• Strong background in medical device product marketing, market research, or related commercial functions.

• Analytical mindset balanced with strong project management capability.

• Excellent communication, presentation, and interpersonal skills.

• Ability to collaborate effectively across cultures with Global Marketing and local cross-functional teams.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

• Self-motivated, customer-focused, and results-oriented with a high level of integrity.

• Strong organizational skills with the ability to manage multiple priorities in a dynamic environment.