Product Marketing Manager

Primary Function of Position

The Product Marketing Manager, Japan will lead the development, implementation, and management of new and existing products in the Japanese market. This role is responsible for driving product adoption, optimizing portfolio performance, and identifying opportunities to maximize clinical and commercial value.

The position works closely with regional sales and global marketing teams to tailor product positioning, messaging, and launch strategies to the specific needs of the Japanese market. The ideal candidate has a strong understanding of the interventional pulmonary and thoracic surgery landscape in Japan, combined with proven strategic, analytical, and cross-functional leadership capabilities.

This role requires extensive collaboration with global partners, APAC regional teams, and multiple internal functions within the Japan organization.

Roles and Responsibilities

Key Objectives

• Plan and execute new product launch strategies

• Manage the new product introduction process with internal and external business partners

• Oversee product end-of-life planning to optimize portfolio generations in the Japanese market

• Plan and execute downstream marketing programs to expand market share

• Support the sales organization by providing comprehensive marketing tools to drive rapid technology adoption

New Product Launch

• Manage and coordinate cross-functional launch preparation activities and timelines

• Control documentation related to new product launches

• Manage the marketing budget for assigned product lines

• Research and analyze industry trends, customer needs, scientific developments, and competitive landscape

• Develop localized product positioning and value propositions for the Japanese market

• Formulate pricing strategies and sales forecasts to achieve revenue and profitability objectives

• Develop localized marketing materials in collaboration with internal and external partners

• Conduct pre-market clinical evaluations with key opinion leaders

• Plan and execute launch initiatives and events

• Support training activities for the commercial organization related to new products

Product Lifecycle Management

• Develop and implement localized product mix strategies for the Japanese market in collaboration with internal and external partners

• Monitor and analyze post-launch sales trends and lead corrective actions when necessary

• Collect voice-of-customer feedback and report insights to relevant stakeholders

• Analyze product line performance using both quantitative and qualitative data to determine discontinuation or transition strategies

Support to Sales Organization

• Continuously share updated product and clinical knowledge with the commercial team

• Develop effective sales support materials for assigned product lines

• Conduct joint field visits to support product detailing, demonstrations, and in-service education

Qualifications

• Bachelor’s degree required; graduate degree preferred

• Minimum of 5 years of marketing experience, including at least 3 years of product marketing experience in the medical device industry

• Demonstrated ability to effectively position products or procedures and develop strong sales support tools to drive adoption

• Excellent verbal, written, and presentation skills in both Japanese and English

• Strong planning, time management, and organizational skills

• Proven ability to collaborate across functions and work effectively with internal and external partners

• Strong analytical and process-oriented skills

• Proficient in Microsoft Office applications